Recent developments of Bajaj Auto Indonesia (BAI), in addition to marketing the brand motorcycle Bajaj, also will sell KTM motorcycle brand in Indonesia. This can happen because the majority of the shares of KTM is now owned by Bajaj Auto India.
The latest news, by the end of this year Bajaj India to launch KTM Duke 125. Most likely, Bajaj Indonesia will follow. This was stated directly by Tomotaka Ishikawa, President of BAI when introducing himself to reporters at Indochine Cafe, Senayan, South Jakarta, yesterday (05/25/2011).
"The possibility of us (BAI) launched the product in Indonesia, Yes!" Tomotaka clear, without mentioning details. While Budi Dirgantoro, National Marketing Head of BAI, said, "Launching new products in India, will also be followed in Indonesia."
Budi give an example, Pulsar 220 was launched in Indonesia in March 2011, while India in January 2010. "Usually there is a span of time between India and Indonesia. If KTM launched in India later this year, possibly go to Indonesia it appears logical a year later,"said Budi.
If the KTM Duke 125 go to Indonesia, the segment being targeted is the naked bike style SuperMoto, a new segment of the motorcycle market in Indonesia.
In India, 125 Duke priced ranging from 125000-300000 rupee or Rp 23.6 million to USD 56.8 million.
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